YouTube vs. Microsoft: a Fight over a New Windows Phone App

Date: 01.05.14

YouTube vs. Microsoft: a Fight over a New Windows Phone AppYouTube is again in the center of a new scandal. This one was quite predictable: a week ago, a famous software giant introduced a new app for its Phone 8 Platform. This application makes it possible to easily access YouTube and play videos. However, the video sharing service is not happy about this invention and asks Microsoft to take down the app as it is violating the official terms of service.
Francisco Varela, the YouTube Director of Global Partnerships, has sent a letter to Todd Brix, the Window Phone Apps representative, asking the latter to fully remove the aforementioned application. The application was designed in such a way that people could download almost any video from YouTube whilst skipping all the ads. In addition, users could watch clips that were originally restricted from playing on some platforms, for example, some media providers doesn’t allow its videos to be played on tablets or other mobile gadgets.

All the above mentioned actions don’t comply with YouTube’s terms and conditions of service. So, YouTube representatives had to demand disabling all the downloads performed by this app. The application may be confusing for the general public too as it uses all the logos and trademarks of YouTube whilst it was created by a third party. Keeping in mind all those facts, YouTube asked Microsoft to withdraw the application within a week time.

The video sharing service claims that over a million of different channels get some revenue with the help of its lucrative partner program. Furthermore, some of the partners earn pots of money annually. Mr. Varela states that the app deprives YouTube’s partners of the opportunity to capitalize on the new Windows Phone. Besides, it undermines their right to choose how and where their content is demonstrated.

In its turn, Microsoft has made an unexpected decision to implement the app on its own when YouTube choose not to show any support to the company. However, the video sharing platform offers an alternative to Microsoft phone users – its own HTML 5.